As makers of Safecoat^®, SafeChoice^® and AFM Naturals^® building products, our mission is to provide products formulated to eliminate toxic emissions and prevent bad indoor air quality to create healthy homes, schools and offices – and ultimately protect the environment.

Originally formulated for physicians to meet the needs of chemically sensitive patients, our products are helpful in solving the problems associated with sick building syndrome. And so we proudly named them “Safe” and “Natural” to reflect our first concern being health and safety.