Skip to content
Harvest savings this November 🍂 Save 10%. "harvest" at checkout. Rise plants 3 trees 🌳 with every order to help reforest the planet.
Harvest savings this November 🍂 Save 10%. "harvest" at checkout. Rise plants 3 trees 🌳 with every order to help reforest the planet.

AFM Primers and Paints

As makers of Safecoat®, SafeChoice® and AFM Naturals® building products, our mission is to provide products formulated to eliminate toxic emissions and prevent bad indoor air quality to create healthy homes, schools and offices – and ultimately protect the environment.

Originally formulated for physicians to meet the needs of chemically sensitive patients, our products are helpful in solving the problems associated with sick building syndrome. And so we proudly named them “Safe” and “Natural” to reflect our first concern being health and safety.

  • AFM Safecoat Transitional Primer

    2 reviews AFM Safecoat
    Original price $26.00 - Original price $410.00
    Original price $26.00 - Original price $410.00
    Original price $26.00
    $22.10 - $348.50
    $22.10 - $348.50
    Current price $22.10

    Safecoat Transitional Primer is water-based and provides a flat finish for difficult applications. This acrylic primer also happens to be low-odor ...

    View full details
    Original price $26.00 - Original price $410.00
    Original price $26.00 - Original price $410.00
    Original price $26.00
    $22.10 - $348.50
    $22.10 - $348.50
    Current price $22.10
    Sale Sale
  • AFM Safecoat Zero VOC Interior Paint - White

    1 review AFM Safecoat
    Original price $72.00 - Original price $405.00
    Original price $72.00 - Original price $405.00
    Original price $72.00
    $61.20 - $344.25
    $61.20 - $344.25
    Current price $61.20

    Premium quality, fast-curing enamel that is designed for interior surfaces where a flat finish and superior film formation is needed. This interior...

    View full details
    Original price $72.00 - Original price $405.00
    Original price $72.00 - Original price $405.00
    Original price $72.00
    $61.20 - $344.25
    $61.20 - $344.25
    Current price $61.20
    Sale Sale
  • AFM Safecoat Primecoat HPV New Wallboard

    AFM Safecoat
    Original price $65.00 - Original price $320.00
    Original price $65.00 - Original price $320.00
    Original price $65.00
    $55.25 - $272.00
    $55.25 - $272.00
    Current price $55.25

    Safecoat Primecoat HPV is a fast-curing primer with flat-finish, ideal for new drywall and textured sheetrock applications. This is low-VOC primer,...

    View full details
    Original price $65.00 - Original price $320.00
    Original price $65.00 - Original price $320.00
    Original price $65.00
    $55.25 - $272.00
    $55.25 - $272.00
    Current price $55.25
    Sale Sale
  • AFM Safecoat Metalcoat Primer

    AFM Safecoat
    Original price $26.00 - Original price $410.00
    Original price $26.00 - Original price $410.00
    Original price $26.00
    $22.10 - $348.50
    $22.10 - $348.50
    Current price $22.10

    Safecoat® Metalcoat Interior and Exterior Primer is a thermoplastic acrylic emulsion primer that is fortified with rust-inhibiting pigments and des...

    View full details
    Original price $26.00 - Original price $410.00
    Original price $26.00 - Original price $410.00
    Original price $26.00
    $22.10 - $348.50
    $22.10 - $348.50
    Current price $22.10
    Sale Sale
  • AFM Safecoat All Purpose Exterior Satin

    AFM Safecoat
    Original price $82.00 - Original price $405.00
    Original price $82.00 - Original price $405.00
    Original price $82.00
    $69.70 - $344.25
    $69.70 - $344.25
    Current price $69.70

    This sophisticated, premium quality, fast-curing paint is designed for exterior surfaces where a durable, weather-resistant finish and superior fil...

    View full details
    Original price $82.00 - Original price $405.00
    Original price $82.00 - Original price $405.00
    Original price $82.00
    $69.70 - $344.25
    $69.70 - $344.25
    Current price $69.70
    Sale Sale