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Welcome! Our store is brand new, so bear with us as we continue to add new products and categories every single day! Check back often for the best in sustainable home improvement.
Welcome! Our store is brand new, so bear with us as we continue to add new products and categories every single day! Check back often for the best in sustainable home improvement.

AFM Primers and Paints

As makers of Safecoat®, SafeChoice® and AFM Naturals® building products, our mission is to provide products formulated to eliminate toxic emissions and prevent bad indoor air quality to create healthy homes, schools and offices – and ultimately protect the environment.

Originally formulated for physicians to meet the needs of chemically sensitive patients, our products are helpful in solving the problems associated with sick building syndrome. And so we proudly named them “Safe” and “Natural” to reflect our first concern being health and safety.