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AFM Primers and Paints

As makers of Safecoat®, SafeChoice® and AFM Naturals® building products, our mission is to provide products formulated to eliminate toxic emissions and prevent bad indoor air quality to create healthy homes, schools and offices – and ultimately protect the environment.

Originally formulated for physicians to meet the needs of chemically sensitive patients, our products are helpful in solving the problems associated with sick building syndrome. And so we proudly named them “Safe” and “Natural” to reflect our first concern being health and safety.

  • AFM Safecoat Zero VOC Interior Paint - White

    AFM Safecoat
    Original price $70.40 - Original price $357.50
    Original price
    $70.40 - $357.50
    $70.40 - $357.50
    Current price $70.40

    Premium quality, fast-curing enamel that is designed for interior surfaces where a flat finish and superior film formation is needed. This interior...

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    Original price $70.40 - Original price $357.50
    Original price
    $70.40 - $357.50
    $70.40 - $357.50
    Current price $70.40
  • AFM Safecoat Transitional Primer

    AFM Safecoat
    Original price $25.30 - Original price $379.50
    Original price
    $25.30 - $379.50
    $25.30 - $379.50
    Current price $25.30

    Safecoat Transitional Primer is water-based and provides a flat finish for difficult applications. This acrylic primer also happens to be low-odor ...

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    Original price $25.30 - Original price $379.50
    Original price
    $25.30 - $379.50
    $25.30 - $379.50
    Current price $25.30
  • AFM Safecoat Primecoat HPV New Wallboard

    AFM Safecoat
    Original price $61.60 - Original price $302.50
    Original price
    $61.60 - $302.50
    $61.60 - $302.50
    Current price $61.60

    Safecoat Primecoat HPV is a fast-curing primer with flat-finish, ideal for new drywall and textured sheetrock applications. This is low-VOC primer,...

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    Original price $61.60 - Original price $302.50
    Original price
    $61.60 - $302.50
    $61.60 - $302.50
    Current price $61.60
  • AFM Safecoat Metalcoat Primer

    AFM Safecoat
    Original price $25.30 - Original price $379.50
    Original price
    $25.30 - $379.50
    $25.30 - $379.50
    Current price $25.30

    Safecoat® Metalcoat Interior and Exterior Primer is a thermoplastic acrylic emulsion primer that is fortified with rust-inhibiting pigments and des...

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    Original price $25.30 - Original price $379.50
    Original price
    $25.30 - $379.50
    $25.30 - $379.50
    Current price $25.30